DATA GOD OF MAGIC


Alberto Ferrari - MVP 
SSAS Maestro

SQLBI.com

Today, Alberto's main activities are in the delivery of DAX and data modeling workshops for Power BI and Analysis Services all around the world. Alberto offers consulting services on large and complex data warehouses to provide assessments and validation of project analysis or to perform specific problem-solving activities.

Alberto is a well-known speaker at many international conferences, like PASS Summit, Sqlbits, and Microsoft Ignite. He loves to be on stage both at large events and at smaller user groups meetings, exchanging ideas with other SQL and BI fans. When traveling for work, he likes to engage with local user groups to provide evening sessions about his favorite topics. Thus, you can easily meet Alberto by looking up local Power BI user groups during scheduled courses.

DATA GOD QUALIFICATIONS

Alberto and Marco are the Original Power BI GODS. They were there when the magic was born. When the first words of DAX were spoken, they were spoken by Alberto and Marco. Of all of the Data Gods, these two are the Oldest and Most potent. 

Should Cthulhu ever break his bonds, I am confident that the Italians would either banish him to the nether realms with a couple of quick DAX statements or sit down with him for a beer and discuss managing the multi-verse and disparate timelines. 

A leader leads by example, not by force.
Sun Tzu - Art of War

Alberto and Marco Russo created sqlbi.com, where they publish extensive content about Business Intelligence.

Alberto and Marco figuratively wrote ALL OF THE BOOKS on DAX, Power BI, Tabular Models... I mean.. They wrote them ALL. If you are going to work in this field, then you need to buy 'The Definitive Guide to DAX'.



DATA GOD FUN FACT


Outside of SQLBI, most of Alberto's personal time is spent practicing video games, in the vain hope of eventually beating his son.

Alberto would potentially be open to having a beer with Cathulhu if only to talk to another Old God about all these young kids on his lawn. ;)
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